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Project Solana Beach · 30-day mission

How do we create enough value in 30 days that opportunities begin finding us?

a coastal HQ, a podcast studio, a community big enough to earn it ♡

The bet

There's a house in Solana Beach we love — primary residence and a separate studio. We're not buying it next month. We're using it as a forcing function: every decision for the next 30 days has to move us closer to being the kind of company that could eventually afford, partner on, operate, or own a place like it.

Not because we bought a house. Because we built something valuable enough to earn it.

Live numbers

updated continuously
97
Members
4
Waitlist
81
Ambassadors applied
7
Ambassadors approved
9
Referral events

Top referrers

this month

The humans bringing the herd. Score = signups + 3× conversions.

  1. 🥇

    Emily

    1
    signups
    0
    conv.
    1
    score
  2. 🥈

    Ash

    0
    signups
    0
    conv.
    0
    score

The five lanes

Every new build is scored against these. Yes = ship. No = backlog.

User growth

  • Ambassador applications
  • Referrals
  • Waitlist
  • App downloads
  • Engagement

Revenue growth

  • Affiliate partnerships
  • Featured business listings
  • Podcast sponsorship pipeline
  • Emily's Favorite Things
  • Digital products

Community growth

  • Trusted Stays
  • Local hosts
  • Wellness retreats
  • Founder retreats
  • Event partnerships

Automation

  • Onboarding
  • Referral attribution
  • Ambassador outreach
  • Event ingestion
  • Business partnerships

Investor readiness

  • Growth metrics
  • Engagement tracking
  • Revenue pipeline
  • Pitch-worthy platform
Become a founding ambassador →Sponsor or partner with us →List your local business →Tour The After Party House (concept) →Visit The Healing Era House (concept) →

Healing happens in community, not isolation. 🦋